Sales Force Integration
Web Analytics Metrics for Salesforce
Integrating web analytics data into Salesforce enables Demostar to gain valuable insights into user interactions with their demos and training systems. Below is a list of key metrics to consider, along with corresponding Salesforce documentation links for implementation guidance:
- Lead Matching: Link visitor activity to existing Salesforce records when a known lead or customer accesses demo URLs.
Documentation: Salesforce Identity for Customers - Unique Visitor Tracking: Assign unique IDs to track anonymous users until they identify themselves.
Documentation: Tracking Visitors with Web Analytics
- Demo Page Views: Record which demos are accessed and their frequency.
Documentation: Page Views Tracking - Time on Demo: Measure the duration of user engagement with each demo session.
Documentation: Engagement Metrics - Interaction Depth: Monitor user actions within the demo, such as button clicks or form submissions.
Documentation: User Interaction Tracking - Completion Status: Identify whether users complete, pause, or abandon demos.
Documentation: Tracking User Progress
- UTM Parameters: Capture data on marketing campaigns leading to demo access.
Documentation: Campaign Tracking with UTM Parameters - Referrer Data: Identify the origin of traffic, such as email links or social media.
Documentation: Referrer Tracking
By integrating these web analytics metrics into Salesforce, Demostar can enhance lead prioritization, increase conversion rates, and tailor sales outreach based on user behavior insights.
